Communication et marketing

Alimentation. Toucher les consommateurs grâce à de nouveaux outils de communication
Face à des consommateurs de plus en plus axés sur le numérique, les professionnels de l’alimentaire doivent prendre la parole et communiquer sur les bons supports. La Business Unit Alimentation… Lire la suite >>
Kraft Heinz Canada hires Diana Frost
With more than 15 years experience in marketing, Frost joins the company as chief growth officer Lire la suite >>
Des associations veulent mieux encadrer les pubs alimentaires à destination des enfants
SUCRERIES Les engagements de l’industrie agroalimentaire n’ont pas été tenus, d’après notamment l’UFC Que Choisir Lire la suite >>
La méthode « David Garbous » pour un autre marketing
Connu et reconnu pour un marketing par la preuve, David Garbous s’est aujourd’hui affranchi des grandes entreprises industrielles. Notamment au sein de Fleury Michon, de Lesieur ou de Danone où… Lire la suite >>
Canada’s Competition Bureau investigates Amazon.ca
Watchdog wants to hear from any Canadian businesses that have sold products via Amazon.ca Lire la suite >>
Maple Leaf Foods names new senior VP
Nadia Theodore becomes senior VP of global industry and government relations in October Lire la suite >>
Tyson Foods names new CEO
Dean Banks steps into the role previously held by Noel White Lire la suite >>
Walmart, Kroger Bottle Their Own Milk and Shake Up American Dairy Industry
Americans’ thirst for cheap milk—and grocers’ rush to provide it—are remaking the centuries-old dairy industry. When supermarket shoppers reach for white gallon jugs these days, most of the time they… Lire la suite >>
Mondelēz still committed to reducing pack sizes after latest ‘shrinkflation’ row
Cadbury-owner Mondelēz International says it remains committed to reformulation via reducing portion sizes after a backlash over its move to shrink the sizes of all Cadbury chocolate bars sold in… Lire la suite >>
Canadian grocers say they did not coordinate on ending pandemic pay
The heads of three Canadian grocery chains told a House of Commons committee late last week that while they were in communication in the weeks leading up to June 13,… Lire la suite >>
Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support
We at Food+Tech Connect stand in solidarity with the Black community against systemic racism. Built on the exploitation of Black, Indigenous and People of Color (BIPOC), our industry – from… Lire la suite >>
Mrs. Butterworth’s, Cream of Wheat join Aunt Jemima, Uncle Ben’s in changing brand amid racial protests
Mrs. Butterworth’s and Cream of Wheat are the latest brands to announce plans to reshape their image in the wake of racial protests still happening across the country. Lire la suite >>