Communication et marketing

Code of Practice proposal a ‘watershed moment’ for grocery industry
Grocery and manufacturing leaders behind new code speak to Canadian Grocer about what it means for the industry and what’s next Lire la suite >>
Loblaw’s President to Retire
Sarah Davis will be succeeded by Exec Chairman Galen G. Weston Lire la suite >>
Le marketing des aliments locaux
Le consommateur qui veut acheter local peut parfois s’y perdre. La notion de local, c’est 50, 100, 200 kilomètres? La province? Le pays? Lire la suite >>
MPP Gélinas junk food bill would remove tasty treats from cash checkout areas
Ontario Nickel Belt New Democrat MPP and official opposition health critic France Gélinas wants people to stop buying so much junk food. Lire la suite >>
How confident are Canadians in the food industry?
At the one-year mark of COVID-19, new Dalhousie research paints a positive picture Lire la suite >>
Nestlé claims Danone copied the packaging design for its Silk creamer
Nestlé filed a lawsuit against Danone claiming the company’s Silk brand coffee creamers copy unique branding and packaging designs from its Coffee-mate Natural Bliss line, the Switzerland-based company said in… Lire la suite >>
McDonald’s and Yum Brands ink deals with Beyond Meat
The plant-based meat maker will work with the burger giant on its McPlant platform and will help create menu items at Yum’s KFC, Pizza Hut and Taco Bell brands. Lire la suite >>
Radio-Canada lance une plateforme consacrée à l’alimentation
Radio-Canada a mis en ligne mardi une nouvelle plateforme, intitulée Mordu, où le réseau regroupera tous ses contenus liés à l’alimentation, allant des recettes à des webséries. Lire la suite >>
Touché par la crise, Heineken va supprimer 8000 emplois
Coup dur pour le brasseur et distributeur Heineken qui a publié ses résultats financiers 2020 en fort retrait depuis le COVID-19 qui continue d’avoir un impact matériel sur ses performances… Lire la suite >>
Walmart Canada revamps its media business
The big-box retailer is leveraging data to connect the brands its sells with its shoppers in more meaningful ways Lire la suite >>
Brand formerly known as Aunt Jemima reveals new name
The longtime brand announced in June that it would rebrand because « Aunt Jemima’s origins are based on a racial stereotype. » Lire la suite >>
With ‘Haulers,’ No Frills marketing packs a powerful punch
The slightly offbeat platform has people buzzing about the discount grocery chain on Twitter Lire la suite >>